Build Community Connections Through Your Booking Page
For a local pub or restaurant, community is your best marketing. People who feel part of your place come back, bring friends and talk about you. Your booking page can help, because it is where your guests already go when they want to join you. Here are some ideas, and how to run them without extra admin.
Community event ideas
- Neighbourhood nights: a local history quiz, a farm-to-table supper with produce from nearby suppliers, or a charity night for a local cause.
- Classes and workshops: a cooking class, a wine or beer tasting, or a “cooking with local ingredients” evening with a local expert.
- Partnerships: team up with a nearby theatre, shop or producer for a dinner-and-a-show night or a pop-up.
- Give-back nights: a regular “Charity Tuesday” where a share of the bill goes to a local cause.
Run it with Special Sittings
Set each event up as a Special Sitting. It is named after the event, so it stands out from your usual bookings when guests arrive at your booking page. Guests pick the event and book in a few taps.
- Limit the numbers: set how many guests the event can take, so you never overbook.
- Secure the bookings: use a deposit or a no show fee, so a booked place is a committed one.
- Take pre-orders: let guests choose their food ahead of the night, which makes service smoother.
- Spread the word: email your customers about the event, and share your booking link on your social channels and in the venue.
- Keep everyone informed: guests get a confirmation and a reminder, and you see one clear booking list.
Why community pays
- Loyalty: guests who feel connected to you come back more often.
- Word of mouth: a good night out gets talked about, online and in the pub.
- New faces: partners and causes bring you customers who may not have found you otherwise.
- Stand out: you become part of the area, not just somewhere to eat.
Start small
Pick one event, set it up as a Special Sitting this month and see how it goes.
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